by Emon for The Words Palette
Cold calling is more often than not neglected as a legitimate – and effective – way of networking. Not that a lot of people know what networking actually comprises. The term has been abused so much that nowadays folks pecreive it synonymous to the first step towards stalking. A common mistake networkers make is by staying within familiar grounds to seek new contacts so it enhances their chances of offering their services. A lot of us also suffer from the ‘What’s in it for me?’ disease.
Jeffrey Meshel‘s book One Phone Call Away breaks apart the many myths covering up the true meaning of networking, at the core of which lies the willingness to connect with others, no matter what their discipline. Deep linking, to use an analogy from the blog world, is the backbone of a master networker. Quite early in the book, Meshel states “It’s not who you know. It’s what you know about who you know.” Essentially, the book expands on that statement. There is an art to networking, no doubt, but Meshel’s book suggests the science of it is at the top of the priority list. Good read and inspiring – at least it has been for the reviewer.
Others who’ve reviewed the book.